J.F. REY new owners look to balance brand DNA and changes while navigating supply chain issues

jfrey campaign

Almost three years after the acquisition of J.F. REY by a Franco-German trio of investors including Dan Levi and Ralf Kmoch of Visibilia, and Walter Pirinoli of Visioptis, we sat down with the French executive to discuss the evolutions and future strategic orientations of the Marseille-based designer eyewear brand.

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