Bellinger House, the Danish eyewear company, has merged with Los Angeles-based Entourage of 7.
Bellinger House, founded in 2003 by Claus Bellinger Diederichsen and his wife, Malene, sells the Bellinger, Blac and Kamaeleon brands. Its headquarters, including design, logistics, accounting, customer service, production and marketing, is based in Aarhus, Denmark. Its products are sold in 42 countries, and are made mostly in Denmark and in Japan.
Entourage of 7 was started in 2007 by Jakob Talbo, who had previously sold Lindberg glasses in the Benelux countries and the U.S. The two companies are said to believe that the merger will allow Blac and Bellinger to increase sales in the U.S., while Entourage of 7 will get a boost in the European markets where Bellinger House is well known.
In 2012, Bellinger House had a 10 percent sales increase, and became more efficient in producing its carbon fiber eyewear in Denmark. Further details could not be obtained at the time of going to press.