De Rigo has adopted a specific global sales strategy for Givenchy eyewear, with corners dedicated to the French fashion brand in 50 exclusive retail corners selected on criteria of excellence. The project will not involve De Rigo's chains in Spain and the U.K. The first of these shop-in-shops was inaugurated in Rome in the Ottica Calo store on the Piazza di Spagna in the center of the city, to be followed by a second corner in Paris.