After reorganizing the distribution in the U.S. and China, and after boosting its design, product development and marketing departments, De Rigo Vision has added two important fashion brands to its portfolio of licenses - Nina Ricci and Trussardi - that should make up for the loss of the Givenchy license to Safilo.
The big Italian producer will be the new global eyewear licensee for Nina Ricci, starting with a collection that will be presented in September. The French couture brand, which is owned by the Puig group, was previously licensed to TWC-L'Amy of France. De Rigo is already the eyewear licensee for another brand owned by Puig, Carolina Herrera.
As for Trussardi, an Italian fashion brand that was previously licensed to Charmant, De Rigo will start distributing its own line of Trussardi eyewear in October, offering styles of prescription frames and sunglasses priced between €139 and €199 at retail. Some models will carry a price of more than €200.
For Charmant, the loss of the Trussardi license is the second big blow after the termination of its deal with Puma, whose collection is now being handled directly by its parent company through Kering Eyewear.