Debenhams, the British department store chain, has started training personal shoppers in its 134 stores to help blind and partially sighted customers through a partnership with the Royal National Institute of Blind People. The employees will describe the color, cut and shape of clothes to people who can't see them for themselves. The royal institute has indicated that “difficult” or “impossible” to find things in stores for 76 percent of the blind and partially sighted people. Debenhams claims to be the first retailer to launch such a program.

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