Dita has opened a new store in New York, the first for the Los Angeles-based luxury eyewear brand on the U.S. East Coast. The 900-square-foot, glass-enclosed space is located in the heart of SoHo, at 273 Lafayette Street. The store features exposed-wood ceilings, concrete walls, industrial steel, and hand-finished furnishing. The interiors were designed by Tag Front architecture studio, which designed other boutiques for the brand.