The Russian eyewear retailer 3Z has launched an online store, which offers delivery all over the country, including the remote, hard-to-reach regions of the far north. No other Russian eyewear retailer is currently operating nationwide.
3Z is one of Russia’s biggest ophthalmological networks, operating 33 diagnostic centers and four clinics located in eight regions. The company’s turnover exceeds 2 billion rubles (€21.7m – $25.5m) per year.
In 2018, 3Z started producting its own contact lens range, becoming the first Russian company to sell contact lenses under its own brand. It also retails a broad range of sunglasses, including the brands Baldinini and Ray-Ban, as well as prescription frames, lenses, and accessories.
Russia’s largest digital marketplaces Ozon and Wildberries, are currently the major online players in the domestic eyewear market. Several eyewear retailers are also running their online stores, but most of them are concentrated on Moscow and St. Petersburg.
Contact lenses are believed to be the faster-growing segment of the Russian eyewear market. Research conducted by the Russian eyewear retailer Ochkov Net showed that the domestic market for contact lenses is growing by 20 percent per year.