Snap and Amazon partner for virtual try-ons, actual purchases

Snap - Amazon

Snap and Amazon Fashion have sealed a partnership to blend Snapchat’s virtual try-on function with Amazon’s e-commerce. Together the companies have established “3D asset standards” to bring Amazon’s eyewear catalog to virtual life. Now that images of these products have been prepared for augmented reality (AR), Snapchat’s 363 million users ...

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