Edel Optics and Jérôme Boateng have renewed their license agreement for a line of optical frames and sunglasses named after the famous German football player. The Austrian-based Michael Pachleitner Group remains in charge of product development and distribution to opticians in the German-speaking countries. Founded in 2009 in Hamburg, Edel Optics started as a pure internet retail player before moving to a multichannel strategy. It currently owns two stores in Germany and has plans to reach 25 doors in the country within three years. The company, which expects annual revenues of €23 million this year, boasts a total of 53 web shops in as many countries. It claims to have the largest eyewear inventory in Europe with 20,000 frames for which it guarantees a delivery within 24 hours anywhere in the continent.