Electric has hired Etienne Pinon as sales manager for the EMEA (Europe, Middle East and Africa) region. Pinon brings more than 15 years of experience in the action sports industry and international sales. Most recently, he served as head of sales for Europe at Neff Headwear. Prior to that, he spent more than eight years as director of European sales and merchandising at Podium, where he was responsible for brands including DVS, Matix and Lakai. He will be based at the brand's offices in Anglet, in the South-West of France.