Electric, the American brand of sunglasses and accessories owned by the French Kering group through Volcom, has extended its e-commerce operations from the U.S. and Canada to an initial series of European countries: France, Germany, the U.K., Spain, Italy, Belgium and Austria. The 14-year-old brand, which is based in California, plans to enter other countries online in Europe, the Middle East and Africa as well as in Asia-Pacific.

Topics