Eschenbach Optik France has appointed Rudy Jeanson as its new director, replacing Christian Dazy. Jeanson, who began his new job in July, joined Eschenbach's French subsidiary in 1998 as sales director of frames. Before joining the German company, he was sales director at Bourgeois and also worked at JTV and Comex. His intentions for the French subsidiary include the negotiation of new ? as yet unsigned ? licensing agreements that may come into force in 2005. Eschenbach will present at the SILMO fair in Paris a special low-vision device developed with Pulse Data International to magnify the images of computer and TV screens.