Essilor International continues to invest in marketing. Its Essilor Sun Solution division has developed three mini-movies to demonstrate the superior features of its new sun lenses in witty and original ways. Their anti-glare, anti-smudge and anti-scratch characteristics are demonstrated by an awkward and uncharismatic scientist, Professor Beetroot, who is in charge of the quality tests. Jody Jenneker, an impassive and unwavering South African rugby player, validates the results. The movies can be seen on YouTube.

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