The Afflelou group has appointed Alain Pourcelot as its new CEO in replacement of Tarek Hosni, who had held the position since December last year. An eyewear industry outsider, Pourcelot, comes from the sporting goods sector, where he spent 14 years working for Adidas. He worked for the German sports brand in various top management positions, including country manager for France, vice president of DTC Europe and managing director for Europe. His prior experience includes managing positions at Pernod Ricard, Casino, Club Méditerrannée and Accor. The seasoned manager was also a member of the French national swimming team in his youth.