Bollé Brands continues to boost its management. The holding company for Bollé, Bollé Safety, Serengeti, Cébé, H2Optix and Spy Optics eyewear has appointed Damien Hars as digital director, responsible for the development of their B2B and B2C online sales platforms worldwide. Hars previously worked for the Rossignol Group, responsible for the definition and implementation of the company’s digital strategy. Bollé has also recently appointed Alexandre Israel as global marketing manager. He previously worked for the French tennis equipment manufacturer Babolat, where he held a similar position. At the same time, Nicolas Berges has been appointed French sales director, covering all the sales activities for Bollé, Cébé and Serengeti on the French market. Berges knows the sports industry, the optical channels and luxury brands thanks to his past positions at Oakley and Luxottica.