CooperVision, the contact lenses unit of the U.S. group, CooperCompanies, has appointed Simon Seshadri as senior vice president in charge of global marketing, effective immediately. He succeeds Guy Whittaker, who earlier this year was promoted to senior vice president in charge of global strategy and lifecycle management.

Seshadri was previously the division’s vice president of marketing for North America, where he also led commercial activation across key customer groups. He joined the company in 2014 as senior director overseeing global brand marketing for frequent replacement products and was instrumental in introducing the Biofinity Energys and Avaira Vitality contact lens brands, according to the company.

Prior to that, he served in international marketing roles with GE Healthcare and Bausch + Lomb, as well as working for Philips Consumer Lifestyle in Japan and North America and Boots Healthcare in the U.K. and Japan.

He holds an MBA from the London Business School and a Bachelor of Commerce (Marketing) from the University of British Columbia.