The Michigan-based eyewear firm I-deal Optics has appointed industry veteran Jan Cory as executive vice president and chief commercial officer. The position became effective on March 9.

In her career, Cory was president and chief executive of Silhouette International from August 2014 to December 2017. She was senior vice president in charge of the U.S. and Canada for Viva International from May 2011 to January 2014. Cory also worked for Luxottica for nearly 11 years becoming vice president in charge of sales, optical independents and sun specialty stores from October 2008 to January 2011. Prior to joining Luxottica, she was vice president overseeing sales and department stores for Bausch + Lomb.

I-deal has a portfolio of eight brands and over 600 styles. I-deal claims to have delivered strong financial performance by consistently growing sales and earnings since it was founded in 1996 and to offer “unbeatable margins” to eye care professionals in the $100 to $200 retail price range.