Pro Optik, a chain of 145 mostly franchised stores in Germany, appointed Micha S. Siebenhandl as its new chief executive on March 16. He is reporting directly to Paragon Partners, an investment company in Munich that acquired the majority of the chain’s shares together with Hannibal Zemariam, Pro Optik’s former joint chief executive, in August 2019. Details of the transaction and the distribution of shares have not been disclosed. Rainer Hildebrandt and Peter Hoppert, founders of the company and general managers for the past 30 years, remain minority shareholders. Siebenhandl worked for a long time at Marchon Eyewear, where he was responsible for marketing, sales and executive management for the German market. Afterwards, he served as a senior executive at Rodenstock and at Huber Holder in Austria. Siebenhandl was also chief executive for a couple of years of Oct7Handl, the German distribution agency of Robert Marc and Booth & Bruce as well as its private brands, including J.F.S. Bros, iVIATOR and Lettori. Micha Siebenhandl took over the company from his father, Hans-Jürgen Siebenhandl, in 2014. Gregor Cohnen managed Pro Optik with Joachim Färber, its chief financial officer, on an interim basis until Siebenhandl joined the company. Cohnen will now join Paragon Partners as portfolio director and continue to support the development of the German eyewear retail chain. Pro Optik generated total sales of €125 million in 2018.