The Safilo Group has appointed Maureen Cavanagh in the newly created position of senior vice president of global sales for Privé Revaux, the U.S.-based brand of affordable eyewear initially launched by American celebrities and taken over by the Italian company in February 2020. A certified optician by the American Board of Opticianry, Cavanagh has more than 25 years of experience in the optical industry with companies such as Johnson & Johson Vision Care, Nassau Vision Group or Essilor of America, where she worked between 2012 and 2020, most recently as the vice president of business development while also sitting at Essilor International’s board of directors. Privé Reveaux’ business is still very much centered on the U.S. market, which accounts for 82 percent of the brands’ revenues.