The new London optical show, sponsored by the British Ophthalmic Exhibitors Association (OEA), exceeded expectations at first session from 31 March through 2 April, in spite of its bad timing, coinciding with Vision Expo in New York, a major football match and Mother's Day. Over 2,500 people attended the new fair, and most exhibitors were pleased with the quality of written business. The decision to hold the next show in 2002 has been confirmed. The new fashion-based show attracted different buyers than Opti-Fair, which will still be held in Birmingham on odd years.
Several companies showed new lines for the British market in advance of a global launch at MIDO. Cambridge Optical introduced its new Harrods Eyewear Collection at Eyefashion 2000, booking up appointments with foreign visitors at MIDO. The company also introduced a new eyewear range by Irish designer Paul Costelloe.
Another new launch at Eyefashion 2000 was the stylish Venetian-made Trussardi Eyes collection of Visibilia. The line is distributed exclusively in the UK by the Waterside Group. Waterside has ended a distribution deal for Benetton's eyewear range with Filos, which has its own sales subsidiary in the UK, but it will continue to ensure costumer service for the various Benetton lines until March of 2001.
Eyefashion 2000 also marked the official ?relaunch' of Maui Jim's expanded agreement with Marchon Eyewear to sell its collection of Flexon Sunwear.