Fielmann is open for discussions about a possible expansion in Asia, according to a recent press report, but company officials stress that the chain's priority is still the consolidation of its strong market position in the German-speaking countries and its development in some neighboring countries such as Poland. The company already operates a joint venture in Japan, but this is only a sourcing agency for frames produced in Asia. The leading German retailer has already stated a goal to raise the number of its corporate stores to 700 in the medium term.