Frederic Laffort is Safilo's new country manager for the U.K. and Ireland. He replaces Ermes Stefanutto in that role. Laffort will also lead the group's newly-established global department stores division in London. Laffort spent 16 years at Procter and Gamble, where he held various senior regional roles across Western Europe and Asia. Most recently, he led P&G's professional salon business in Asia.