All German Brand Award articles
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News briefs
Eyes + More launches prime time TV campaign in Germany
Nexeye, the Dutch-based optical retail group, is launching a large-scale advertising campaign on leading German TV channels (RTL, Sat.1 and VOX) during prime time for its Eyes + More chain, with a focus on the banner’s “Buy 3, Pay for 2” offering. As previously reported, Nexeye is aiming to add ...
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News briefs
Lunor wins two German Brand Awards
Vintage-glasses producer Lunor has won this year’s German Brand Awards in both the fashion and the sustainability categories. It won the same award in branding back in 2018. Founded in 1991, the German manufacturer adheres to a philosophy it calls “slow eyewear” and describes as a devotion to detail, craftsmanship, ...
