Gilda Mehraban has been promoted to be director of brand management at REM Eyewear. She was previously the brand manager of Tumi and Jones New York, having joined REM just six months ago. She will oversee all the brands, which also include John Varvatos and Converse. Her background is in law; she was previously the director of business affairs and legal counsel for CMG Worldwide. Before joining REM, she was the internet marketing expert for Tony Robbins and several real estate and legal clients.