Giovanni Pesce is joining Viva International Group as senior vice president-international, a new position, working on strategy and results on the company's business outside the U.S. and Canada. The Italian was formerly with Safilo, where he was EMEA wholesale director. He also spent 15 years with Luxottica Group. In his new position at Viva, he will be based in Italy and report to Frank Rescigna, the company's president in the U.S.