Giuseppe La Boria, the senior vice president for worldwide sales at Allison, is now also in charge of product and marketing. He takes over these duties from Antonio Bortuzzo, president and chief executive of the company, and will report to him. Lucio Lozza will remain in place as senior vice president for marketing, brand and product, and will now report to La Boria. La Boria joined Allison last November from Luxottica, where he was in charge of the wholesale division.