A French start-up, Code ADN, is putting out a funny and captivating video about its latest functional product release. Called Find Me, it's an application that allows the wearer of one of its iHuman glasses to locate his smartphone, and vice versa. The new application was first launched in the U.S. last September. It was introduced on the French market in January and is now being rolled out throughout Europe. It is one of 100 French inventions being presented at the Paris equivalent of Las Vegas' Consumer Electronics Show this weekend.
Find Me was nominated for a Golden Silmo Award in September 2014, a few months after the company started to take the first orders for its “Pocket Series” of collapsible men's spectacles, but Code ADN waited first to expand the range of the antenna from the size of a room to a whole house and its garden before taking the first orders. Find Me is not yet suited for all kinds of smartphones, but the problem is about to be solved, and the company has already sold half of its first lot of 1,000 pieces.
Founded and controlled by Dominique Alba, former managing director of Logo Eyewear and Alain Mikli, and run by Philippe Diné, a former commercial director of Mikli, Code ADN sets out to develop new uses for spectacle wearers. It has identified about nine different ideas for new functions through a survey of 300 French people. It recently brought out an Off Limit line of anti-shock glasses that can be worn at the office as well as for extreme sports, using the same flexible and sturdy, high-pressure metal alloy employed in its collapsible glasses. Another new idea may be unveiled at the Silmo trade show in Paris next September, or soon after.
The company's products are currently sold in about 500 stores in France, which represents some 60 percent of its turnover. It has about 50 clients in the U.K., the same in Germany, 70 in the Benelux countries and more than 30 in Spain. Giuseppe Laboria, a former sales director of Mikli, has agreed to start selling its products in Italy later this year.
Its distributor in the U.S., Mad Vision, is a company concentrating on the men's eyewear market and is run by a former U.S. country manager of Logo, Guillaume Pottecher. He has just hired a vice president of sales and marketing, Nick Palmiotto, who worked previously for Logo, De Rigo and Morel. Besides other new distribution contracts, Code ADN is getting ready to enter China, Japan and other Asian markets next year through selected opticians, offering an Asian fit for its glasses.
All the products are made by a French company, Naja, that has worked for Alain Mikli and Cartier. A more affordable new line of glasses in acetate for younger customers, called French Night, is finished and assembled in France with components imported from abroad.