Glassesdirect has launched a £2 million (€2.8m-$2.9m) TV campaign in...

Glassesdirect has launched a £2 million (€2.8m-$2.9m) TV campaign in the U.K. to encourage online sales. Only 5 percent of prescription eyewear is currently bought online, as compared to up to 20 percent for other retail categories, the company said. The campaign involves all Sky channels as well as other ...

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