has raised $12.5 million in a financing round led by Viola Private Equity, a member of the Viola Group. The funding will be used by the Israel-based retailer to accelerate the company's expansion. The global e-commerce company sells online discounted prescribed eyewear, offering both branded and private-label products. Founded in 2009 by Daniel Rothman, Eldad Rothman and Roy Yamner, it has grown to a team of 70 employees and has been ranked for three consecutive years as a Top 500 global retailer site by Internet Retailer.