Gucci has introduced the ?Eye Want You? application on its page created on the social network Facebook. The application enables users to send personalized messages to friends by choosing from 36 videos featuring models wearing the eyewear collection Gucci Eyeweb. The videos cover six moods and can be posted on the walls of Facebook users or sent privately. Next year, the application is scheduled to have 60 videos. Gucci has more than 3 million fans on Facebook and claims to be the most «liked» luxury brand on the social network.