Gunnar Optiks is teaming up with Carl Zeiss Vision to develop and market together a more advanced co-branded version of i-AMP prescription lens technology. The technology was originally developed by Gunnar, maker of digital performance eyewear, to enhance human vision when viewing digital devices. Its lens and frame solutions are intended to ease eye strain on computer users and those who frequently look at personal digital assistants, cell phones, and other electronics with small LCD screens. Gunnar's website, marketing and branding of the new products will carry the Zeiss logo. Gunnar is noted for designing 3D glasses that are stylish and wouldn't be embarrassing to wear outside the movie theater. The company also came up with nicely styled prescription 3D glasses, so users don't have to put 3D glasses over their regular glasses.