Hoet is presenting seven new models at Silmo. This brand of Patrick Hoet, first presented an eyewear collection at Silmo last year, four years after launching its line in its optical stores in Bruges and Brussels. The line, designed to be elegant, is aimed at a selective target group and the company says that although it did not flood the market, it has developed durable cooperation agreements with some opticians. Besides frames, the company is also launching 10 new products, including jewelry, mirrors, sunglasses and optical equipment such as a «Diamond» case of the glasses that have been designed by Bieke Hoet, who is Patrick Hoet's daughter.