HVHC, the parent company of Eye Care Centers of America, Davis Vision and Viva International, has named Michael Kincaid executive vice president, chief financial officer and treasurer. He replaces Steve Massini, who left the company. Kincaid was previously with the retailer Chico's FAS, where he was senior vice president for finance, chief accounting officer and assistant secretary. HVHC is a company controlled by Highmark.