Two months ago, the brand Haffmans & Neumeister – created by Daniel Haffmans, Philipp Haffmans and Jean-Pierre Neumeister in March 2017 – appointed Tjarko Bohlen to the position of chief executive officer responsible for sales.
Bohlen previously worked for Mykita, the Berlin-based eyewear brand, serving as sales representative for the Middle East, Africa and India from 2012 to 2015 and as sales manager for EMEA in 2015. The following year, he worked as chief executive officer at Hassan's Optician, the second-biggest optical retailer in the Middle East.
At Haffmans & Neumeister, Bohlen will be responsible for the development of the company's international sales network. The brand is already sold by Hassan's Optician in Kuwait and through sales representatives in Germany, France, Italy and Greece. The Berlin-based brand works with 15 sales representatives and is currently setting up a distribution network in other European markets.
In September, Haffmans & Neumeister started to work with three independent sales agents in the U.S. The brand is already represented in Japan, South Korea and Thailand, having signed distribution agreements with local partners a year ago.
Daniel and Philip Haffmans founded Mykita together with Moritz Krüger and Harald Gottschling in 2003. A few years earlier, in 1996, Philip Haffmans and Harald Gottschling had already teamed up with Ralph Anderl to create ic! Berlin, which they left to found Mykita. Daniel Haffmans, Philip Haffmans and Jean-Pierre Neumeister are former Mykita shareholders, but left the company in 2015.
Philip Haffmans, a designer at Mykita until a couple of years ago, is now a designer at Haffmans & Neumeister. Daniel Haffmans was previously working as chief executive officer at Mykita. Among other things, he was responsible for setting up Mykita's mono-brand stores. Haffmans & Neumeister also plan to open their own stores in the future.
The company presented its first collection at the Silmo show in Paris last year and was present also at the Opti show in Munich in January. Haffmans & Neumeister's eyewear collections are made in Berlin. Currently, the company employs 25 people at its Berlin office, about 12 of whom work on production of the brand's eyewear collections.
At Silmo 2017, Haffmans & Neumeister launched its Line collection of classic-style corrective frames, made of flat metal. The frames come with a screwless hinge specially developed by the company. This year, the company presented its Ultralight collection of corrective frames and sunglasses at Silmo 2018.
The Ultralight collection is priced at €360 and the Line collection at €420 per frame for end consumers. Haffmans & Neumeister's P60 collection of sunglasses is priced at €420 for end consumers, while the company's Phasmid collection of sunglasses is priced at €690.