iC! Berlin plans to distribute its collections directly in Brazil and Chile by means of a subsidiary, a warehouse and a showroom in Brazil, which should be in place by the end of 2013. The final assembly will take place in Brazil in order to avoid high import duties. iC! Berlin sold more than 200,000 pairs of glasses in 2012, representing an increase of 17 percent compared with the previous year. In-house production has been expanded recently in order to adjust to the increasing demand.