Imago launched the new Seraphin collection at Opti ?11. The collection was not presented at the Imago booth, but at a special Seraphin booth in a different hall. Imago has the license for Seraphin only for the German market. The company decided to set up a separate booth for the brand in order to create more awareness. Marco Finster, managing director at Imago, said that 2010 was very tough but with the new Seraphin collection, the company aims for a good start in the new year.