In an effort to promote its multi-focal contact lenses, Bausch & Lomb has enlisted the help of the actress Christine Baranski for its «Goodbye Readers» campaign, intended to get people to give up their reading glasses and switch to the new range. At the company's website at, customers are invited to tell a funny story about life with reading glasses, and the two winners will get a trip to Los Angeles including hotel and a makeover, and have the opportunity to star in a video for the lenses.