In January 2020, Wagner + Kühner will initiate a new sales concept, called “Sehlounge,” to bring German opticians together under a common banner. The cooperation will begin with 65 opticians that own and manage a total of 77 stores in Germany. Wagner + Kühner has 600 partnering opticians in Germany that receive marketing support and have the right of return for almost 100 percent of the prescription frames ordered by the German company.