Ipro, a developer of software solutions for opticians and dispensers of hearing aids, has launched a new online search service on behalf of about 100 German opticians who teamed up to co-finance the implementation of a common platform and its further development. Via Ipro's platform, customers can be transferred to the online store of their preferred local opticians. The aim is to support bricks-and-mortar retailers and to link their online and offline sales activities.