Irresistor is a Korean start-up owned by Juuc International, a South Korean distributor of European eyewear. The company showcased the company's house brand at Silmo in Paris. The models are made of acetate with unusual shapes and inter-changeable temples. They are made in Japan, where the technology is more advanced than in Korea. In Europe they retail at €250 a pair. There is no distribution network yet, so for the moment buyers can purchase the brand on Irresistor's booth at trade shows.