Italia Independent has sold its communication arm, Independent Ideas, to Publicis Communication, the French advertising agency, sending up its depressed share value by more than 10 percent. The company's founder and major shareholder, Lapo Elkann, will continue in the role of “creative chairman” for Independent Ideas' clients, which include Abarth, Jeep, Maserati, Juventus, Lavazza, LVMH and more recent collaborations with Hublot, Huawei and Coty.