Italy's Pramaor has launched an app for its optical retail clients, Blackfin Airstream Clients, to provide them with product information and share it with end consumers. It also gives the possibility to personalize the product before it's ordered. A Blackfin Academy section contains snippets of information to keep retailers informed about brand identity, ethics, technical specifications and sales support. A special version of the app will be available for opticians services by wholesale distributors.