Jason Kirk is one of three partners in New Eye, a company in London that is developing a «revolutionary» new eyewear collection being designed by Ron Arad, a famous architect and interior designer whose past projects include the design of Tel Aviv's Design Museum. He has been based in London for 35 years. Another partner is Assaf Raviv, managing director of an Israeli distribution company, Blink. The new company will take care of producing and selling Ron Arad's future collection, whose launch date has not yet been set.