Johnson & Johnson (J&J) Vision Care has announced the acquisition of Sightbox, an online membership-based subscription service for contact lens wearers in the U.S. The services that Sightbox provides include the scheduling of annual eye exams, contact lens evaluation for its members, and an annual supply of contact lenses. According to the announcement, this model encourages people who may not otherwise do so to visit an eyecare professional. Sightbox will become part of J&J Vision, but will operate as a separate business. Sightbox' future sales will be reported through J&J's medical devices segment, under Vision Care.

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