Julbo launched a big TV advertising campaign this past month of January on Eurosport and Eurosport 2. Coinciding with the winter sports races covered by these channels, the campaign is expected to reach more than 12 million impacts. The French sports eyewear company used the opportunity of the Ispo show in Munich to celebrate its 125th anniversary with a party at its stand. The French company is also running a special promotion with the eyewear museum of Morez, in the heart of the Jura region where it continues to operate: Visitors to the museum will get a 15 percent discount on the sale of a pair of Julbo glasses upon presentation of the entrance ticket.