Kaenon Polarized has signed an exclusive sales, marketing and distribution deal with a French company, Akenao, for the countries belonging to the European Union with the exception of the UK which is being handled by a separate distributor. Akenao is a company set up and run by Eric Ly-Ky, who left four years ago as managing director of Oakley Europe. He got subsequently involved with ActiveEurope.com, an internet site that allows sports enthusiasts to join in a variety of contests, and with Patagonia Europe.
Kaenon, which will have a stand at next month's Vision Expo East show in New York, is a young sunglass company established in Newport Beach, California in November 2001. Its unique selling proposition is a special proprietary technology, called LTL for Light Transmission Levels, that allows its polarized lenses to vary the degree of transmission of the light waves in seven different colors. The technology is based on a special organic material, called SR-91, that has nothing to do with CR-39 or polycarbonate. It exceeds US government safety standards, offering a clarity rating of ?40? based on COLTS Laboratories' tests for optical acuity.
In Europe, Akenao will market the Kaenon line insisting on the benefits of this technology in special and demanding applications such as automotive rallies, golf and a variety of water and snow sports. Akeanao has been charged of setting up an exclusive pan-European sales network for Kaenon sunglasses, targeting optical and sports retailers. It will work closely with Kaenon Polarized in the USA and its existing distributors in the UK, Switzerland and the Canary Islands. Kaenon Polarized products are also distributed in Australia, Brazil, Israel and through its own website, www.kaenon.com.