Kirk Originals is launching a new generation of Kirk Heroes, featuring eight new characters, each with their own Facebook account, at Silmo 2009. The new collection combines traditional, artesanal frame production techniques with cutting-edge technology. According to Jason Kirk, the brand's designer, the Kirk Heroes Collection has been extremely successful since its inception nearly five years ago. The frames are designed to have a broad appeal and variety while having a distinct, unique identity. Since the characters have proved popular, the concept has been developed further with new family members such as Rex Kirk with his stone-age, dog-grooming salon in Harrow, and the poetic Byron Kirk. A set of cards representing the characters, illustrated by Max Scratchmann, comes with each purchase of a Kirk Heroes frame.