l.A Eyeworks has appointed Rob Rich as president and managing partner. Rich has more than 20 years of experience in optical retail and wholesale. In his new role, he will focus primarily on unifying operations as a platform for growth. Margo Willits will maintain her position as international sales manager, while Barbara McReynolds and Gai Gherardi will continue in their roles as creative directors and designers of the l.a. Eyeworks collections