L'Amy America has announced a manufacturing partnership with American Optical Eyewear for the production of an exclusive new series of Champion branded ophthalmic frames and sunglasses made in America at AO's factory in Southbridge, Massachusetts. The launch of the line is set to coincide with the 100th anniversary next year of the Champion brand, whose activewear is enjoying strong growth because of its heritage. L'Amy signed a new license with Champion's new global owner, Hanesbrands, for the North American market alone at the end of 2015.

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