L'Amy America has signed a sub-licensing deal with Polaroid Eyewear for the production and distribution of Columbia Sportswear eyewear in Europe. L'Amy America is Columbia's worldwide licensee for the brand. The deal covers the sale of the products in non-optical channels, such as sporting goods and department stores and duty-free shops. They will be available for spring 2011. Polaroid Eyewear is a division of StyleMark.